As already mentioned in Section 1. Your Answer is very helpful for Us Thank you a lot! As described above, Quartz is a fairly new product and launch of a new product requires awareness. However, it is safe to say that Quartz is an entirely new product because of the advanced capabilities offered by it in terms of features, performance and flexibility. Hence, Squalid should use its existing brand image and awareness in the market to launch the ad campaign for Quartz and build product awareness.

Quartz provides high flexibility of installation — the use of remote processor to control the thermostatic mixer valve has overcome the need to excavate since it can be conveniently placed anywhere close to the shower Inhere there is access to water pipes and has tremendously reduced installation times and costs. Style or looks is not their primary concern; but, functionality plays an important role. Would you like to get a custom case study? Registration Forgot your password? Advertisement Plumbers Company Not focused on the biggest part of the market. But, within this Individual customer category there are sub-segments based on varying needs.

They are present in all above segments. The market was not saturated. The above calculations therefore clearly show the advantage of Quartz shower to the plumber. As noted in the case, asualisa Quartz shower already gained popularity in the segment, especially because of the working displays, where its advantages were immediately noticed and loved by the consumers. Being better informed than the other two segments, plumbers had very little influence on this category.


Squalid enjoys a good reputation and brand name in the market.

aqualisa quartz simply a better shower case study analysis

They have only been able to sell 15 units a day marred to an estimated requirement of units a day to break through to the mainstream. It highlights certain challenges that Squalid currently faces with Quartz and subsequently providing recommendations.

The table below, lists a few characteristics Figure 1: Customers Shower buyers mainly fall aquaisa one of the three pricing segments: Those retail outlets offered discount, mass-market, do-it-yourself products.

Squalid needs to develop an effective positioning strategy for Quartz, so that it does not cannibalize their existing products and also gains substantial entry into the market at the same time. Each of these is further analyysis based on two variables: Feedback Privacy Policy Feedback. To use this website, you must agree to our Privacy Policyincluding cookie policy.

Aqualisa Quartz: Simply A Better Shower Essay

Target Consumers Directly Directly targeting the consumers would allow them to become a consumer brand. So, what are the issues that Rawlins faces? In order to promote Quartz, Squalid has adopted several approaches — exhibitions, face-to-face contact Ninth plumbers, and advertisement in The Mail on Sower. Once a product goes into DID, it is almost impossible to back out.

Quartz seems to otter exactly what the developers want — a value product with much desired flexibility. To make this website work, we log user data and share it with processors. Furthermore, if we look at the comparison of the economic value between Quartz shower with pump Quartz Pumped Premium and Aquavalve standard mixer shower with supplemental booster pump Aquaforce 1.


They usually buy at large retail outlets and are interested in inexpensive, easy-to-install models electric showers. naalysis

aqualisa quartz simply a better shower case study analysis

Customers in this category expected performance and service as a base criteria to be on their qualifying list of products. As pointed out in the case, once plumbers use the new Quartz, they are immediately a convert I.

Products offered by Squalid for this category are Johannesburg, Quavered and Sequestrate Thermostat ranging from 1 55 tooffering better quality and state-of- he-art technology.

Aqualisa Quartz: Simply a Better Shower by Tiara Harris on Prezi

Getting to know the Terms Customers: Simply a Better Shower, Case Study. The problem was that the Gainsborough brand was already very successfully competing in the electric showers market. They buy in showrooms, value high performance and service, and also style is an important selection determinant.

How about make it original? Quartz shower delivered such value, but the problem was its premium status.

MBA Case Analysis & More Marketing – Aqualisa Quartz

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aqualisa quartz simply a better shower case study analysis

Auth with social network: Their primer customers were plumbers, who worked for developers, showrooms, contractors or directly to customers. They are faced with problems of low water pressure.