Will this step by the government help to revive the sunken sector? Automatically changes to Flash or non-Flash embed. More domestic and International detination. It is believed that by allowing FDI from foreign carriers, the government has opened up new avenues for fund raising by domestic carriers who are currently finding it tough to raise money from banks. The company has a focused fleet re-induction plan and hopes to be back to full-scale operations in the next 12 months backed by a recapitalization plan that the company is actively pursuing and confident of achieving. The answer is simple.

WordPress Embed Customize Embed. Today, the experience is turning out to be a nightmare for both Dr Vijay Mallya and the passengers, with flights being grounded, pilots, cabin crew and ground staff on a mass exodus due to non-payment of salaries for months. Other Indian carriers too require funds for expansion and to gain market share. In order to view it, please contact the author of the presentation. Sources at Kingfisher airlines said that talks with either Qatar or Etihad airlines would now resume.

But the big question who will invest in Indian carriers with struggling finances? It started its international operations on 3 September by connecting Bangalore with London. The growing middle classes want the kind of standard of living you enjoy in the West.

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The Indian civil aviation sector has been going through a tough operating environment as high fuel and interest costs have hurt it. KFA has a fleet comprising 12 owned aircraft, owns substantial prime slots on trunk routes like Mumbai-Delhi and had a market- share of around 29 per cent prior to shrinking its operations.


Contd … Find a strategic partner with significant hunk of cash might be forced to undergo a wind up that entails to liquidation of corporate assets to payoff its liabilities. Kingfisher reported losses of over Rs 2, crores. The government expects that the decision will help bring in more funds to the airlines which have been cold shouldered by banks. At this point of time Kingfisher Red had become a lost opportunity and even the management was confused if it would call it a normal carrier or a low cost one.

Their cheque of Rs. Add to all this the costs of high-blitz advertising, including the deal with Ms Padukone, putting up exclusive lounges at airports, gourmet cuisine, tele-booking centres in Kingfisher First, aircraft costs, acquisition costs of Air Deccan… and what not.

The airline has been facing financial kingfiher for many years.

Reasons For The Downfall Of Kingfisher Airlines, An Overview !

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Inability to hike fare due to competition He had diversified his business in various field but he has not coined any CEO. Aviation Industry is presently in the state of more pt and lessDemand. Bank providing loan to Kingfisher.: The 6 Reasons of downfall: Thank you King of good times!!

case study of kingfisher airlines ppt

Enter the email address you signed up with and we’ll email you a reset link. The business fliers which were earlier loyal to Kingfisher Airlines used all their frequent flier miles, bought free tickets, gave the same to their families and did not return back.


KFA is more of a business failure than a marketing failure. The airline made an operational loss of Rs crore losses over the last year operation.

case study of kingfisher airlines ppt

Automatically changes to Flash or non-Flash embed. So what I am selling is lifestyle. Thank you King of good times!! He described it as a bold and fantastic move by the government. Bangalore and the Hyderabad airports have decided to ask Kingfisher for landing charges before they allow the KF cade to land. Their cheque of Rs.

Kingfisher Down Fall |authorSTREAM

Within a span of one week, the DGCA was satisfied with the airline’s explanation on why its licence should not be cancelled, Mallya’s leading bankers came out in the open to say that KFA can be revived, and tax authorities un-froze his account.

Hence, on the whole, FDI in aviation in India, is going sfudy be hugely popular and preferred by iingfisher aviation companies and investors, because of being very profitable and secured.

case study of kingfisher airlines ppt

Untapped air cargo market. So valuation of Spice Jet was going to be very attractive.